Logos are everywhere around us, but we do not usually think about them. Yet they are part of the center of our daily lives. We do not think about them unless we have to design one ourselves. But imagine that you have to create a logo for a company. What type of logo do you design?
This is an important question since, in many scenarios, a logo will be customers’ initial introduction to a company. Well-designed logos place your company in front of minds, recognition, and recall within the advertising, promotional materials, and campaigns. They are components of your image within your brand, creating association, interaction, and positive feeling in your public.
There are seven broad categories of logos, and in this blog, we will be discussing all of them. We have mentioned some logo design ideas and effective tips to design it. So, let’s get started with all the details.
7 Different Logo Design Ideas and What They Mean
Logos are divided into some categories. Each of these types has a particular function and is meant to show the identity of a brand in the right way. Furthermore, you can also opt for a professional Logo design service to get the best design for your business.
Let us discuss each logo design.
1) Emblem Logos
Emblem logos are classic designs with text or pictures having a geometric shape, typically having a formal or upper-class appearance. They are sophisticated and long-lasting but can become unclear when reduced in size.
2) Pictorial Mark Logos
These logos use a symbol or image to represent a brand. They are extremely recognizable and can express a brand’s identity without words, although they need high market recognition to work. Apple and Twitter are examples of this type.
3) Logo types
Logo types have only text. This contains only the company name with a unique font that shows the brand personality. They are bold and simple but will not be suitable for long company names.
4) Letter mark Logos
Letter marks are abbreviations or acronyms for the company name. They are best for long company names but will confuse the audience at first. NASA and HBO are examples of this type.
5) Abstract Logos
Abstract logos use imaginative symbols or characters that are not verbalized, but different people understand in different ways. Thus, they are unique and efficient. These logos need strong branding to ensure that there is communication, as their meanings can differ.
6) Mascot Logos
Mascot logos are personality-based, fun logos that make businesses approachable and welcoming. They suit family or entertainment businesses but may not be ideal for professional or serious businesses.
7) Combination Logos
Combination logos place text along with the images (like symbols or mascots), and they are flexible as far as branding is concerned. They are ideally fitted in different settings but might look cluttered if not well-designed.
Each type of logo has its own advantages, and choosing the right one depends on the brand’s goals and identity.
Design Guidelines for a Professional Logo
Your logo is the magic that will turn your brand into a success because it’s the first impression that other people will make about your company. While designing a logo should be beautiful to the eyes and easy to understand. Here is a brief guide on how to design your logo.
- Know Your Brand
Step one would be to identify your values, audience, and what you want customers to think of when they look at your logo. It will make deciding on what you do simply.
- Find Inspiration
It is maybe hard to come up with the correct idea. Look at what other businesses are doing and look at what their logos resemble. Note down the logo designs that impress you.
- Identify Key Brand Words
Use tools to search for words that describe your business or synonyms. Select 5-10 words that represent your brand and use them to guide your design.
- Create a Sketch and Tweak It
Select a sketch that best represents your brand and edit it. Make it clean, reflective, and consistent with your brand values.
- Select a Logo Style
Your logo’s design should complement your brand tone. Formal and old-fashioned, relaxed and playful, or DIY, choose a design that resonates with the customer experience you want to provide.
- Choose the Right Color Scheme
Colors say a lot about your company. Pick a color that best represents your company’s personality. For example, green means being eco-friendly, whereas blue means trust.
- Decide A Font
Decide on a font that best complements your logo. A good font can make your brand identity strong, whether you use a serif or sans serif.
- Gather Feedback
After you have designed your logo, show it to others in an attempt to get their feedback. Make sure that it makes sense to others and portrays your brand image.
Frequently Asked Questions
How to get inspiration for my logo design?
Here are some ideas:
- Big brands
- Top places
- Your own brand story
- Social media
- Your competitors
- Image searches
- Roaming around stores
How can a logo help make an image and identity for a business?
Your brand’s visual identity is represented through a logo and matching corporate image, which serve as your starting handshake with expected customers. A well-designed logo is more than a symbol; it is a deep shadow of your business’s values and essence.
How can I make my logo distinctive?
Understanding the basics of logo design will let you tweak and customize your logo if you choose to do so.
- Understand your brand personality
- Know your competitors
- Choose the best design style
- Decide the type of logo
- Carefully pick your fonts
- Wisely choose your colors
- Keep it simple
- Ask for feedback and review
The Ending Notes
In summary, logo design is an important part of making a reputable brand name. Your company trademark is what people see most frequently. So, because of this, it should feel good on the eyes, be simple to understand, and show your company values. The types of logos are all used for a specific function and let the company express its personality in its unique way.
While making a logo, it is good to have some idea about your brand, be imaginative, and choose the right elements like font, style, and color that shows the image of your brand. Remember to ask for opinions so that your logo will communicate with your desired audience. Either you design the logo on your own or ask an expert, remember that an effective logo will have a long lasting impression with your consumers and the map for the success of your brand in the long term.